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Research
Research
Research is the cornerstone of business success. In the realm of "Marketing Research," companies globally invest millions annually to gain deep market insights, gather rich firsthand data, and develop strategies backed by thorough analysis. This investment ensures that marketing strategies are not only effective but also grounded in solid research, paving the way for success.
Marketing research encompasses both applied and basic research. Applied research focuses on specific organizational needs, while basic research explores broader concepts without a particular client in mind. We specialize in both, offering expert facilitation tailored to your research needs. Contact us to discover how we can elevate your marketing strategies through robust research.
Publications
Publications
Research and publications are at the heart of academic excellence. Dr. Jan, the founder and lead instructor of TMS, is a prolific researcher with over 60 publications in esteemed international indexed journals and presentations at more than 30 global conferences. His research spans critical areas like consumer behavior, green marketing, brand personality, and circular economy marketing, making significant contributions to the field.
As a TMS member, you will have exclusive access to download all his published research for free, enriching your knowledge with cutting-edge insights. For personalized supervision, mentorship, or consultation, schedule a one-on-one appointment with Dr. Jan here. Whether you're a student, an academic, or a professional, joining TMS provides unparalleled opportunities to advance your understanding and application of marketing research.
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